Love it or hate it, you certainly can’t ignore it! The strikingly presented Wild Tiger rum with its orange fur screams ‘look at me’. And the team behind Wild Tiger rum sure as hell can’t be accused of being lazy in their work ethic – Wild Tiger rum is one of the fastest growing rums in terms of availability I know of. Unsurprisingly perhaps, the brand is looking to take advantage of the continued rise in popularity of Spiced Rum and have released: Wild Tiger India Spiced Rum; a Spiced Rum that draws on the fact that India is the epicentre of so many exotic spices.

In a relatively short space of time, Wild Tiger rum can be found in some 17 countries (some of which are Denmark, France, Austria, Belgium, Romania, Germany, Cyprus and the Czech Republic) and in a number of travel retail locations around the world. They are certainly not resting on their haunches either, Wild Tiger Rum is looking to grow distribution globally to 40 countries in 2017 and I’m sure this release will help. It’s not often you get to sip a Spiced Rum that’s as dry as this, and I can’t help but feel it’s got plenty of cocktail appeal. 

 

Dressed in red fur, the India Spiced Rum is perhaps even more difficult to miss than its brother.

 

Press Release: The first premium rum brand from India - Wild Tiger is all set to launch a second variant 'Wild Tiger India Spiced Rum' which is Asia’s very first Premium Spiced Rum given its exotic blend of Indian Spices and exquisite packaging.

 

Predominantly a molasses-based rum made with rich flavours of the Malabar coast - the ancient hub of the spice trade, the drink has exotic Indian flavours of Cardamom, Nutmeg, Cinnamon, Licorice, Black Pepper, Ginger, Cassia Bark, Orange Peel, Forest Honey and a secret Tea extract fused into the Rum. 

 

Wild Tiger India Spiced Rum has been previewed at leading trade events including BCB, UK Rumfest with very encouraging feedback. The Spiced Rum is naturally flavoured, intensely aromatic and truly Rumtastic with absolutely no artificial additives at all. 

 

An original spiced rum from India has been long overdue, considering the lure of these exotic Indian spices has led to historic explorations, wars and conquests dating back to 7000 years ago, while the country continues to retain its stature as the Spice Bowl of the World. And Gautom Menon, believes that spiced rum from Asia could very well be the definitive rum in this category considering its provenance.

 

Signature cocktails such as ‘The Royal Bengal Tiger’ and the ‘Malabar Tiger’ curated by leading mixologists will hit Cocktail Bars and Indian Restaurants in the UK and across Europe when Wild Tiger India Spiced Rum roars into the market in March. 

 

 

Wild Tiger Rum is conceptualised and owned by Indian drinks entrepreneur Mr Gautom Menon. Made in Kerala, South India, the brand is not only unique in terms of each of its handcrafted bottles bearing unique tiger stripes, but also the idea and the cause that it supports make it even more special. Speaking about the brand, Menon says, “Innovation and Social Responsibility are at the heart of everything we do at Wild Tiger and we approached this with the mantra "Think Out of The Bottle". 

 

As a part of its core CSR policy - the Wild Tiger brand donates 10% profits towards Tiger Conservation in Southern India where they have set up their own non-profit initiative called WTF (Wild Tiger Foundation). WTF works with other established wildlife establishments and prominent Tiger experts to Save the Tiger and its habitat in Southern India.

 

For more information on the brand and recipes for some Roaring Cocktails please visit: www.facebook.com/wildtigerrum or www.wildtiger.in

 

#WildTigerRum #TrueSpiritOfIndia #OpenUpToWild #BrandIndia #MadeInKerala #ExoticRum @wildtigerrum @wtftigers   

 

Wild Tiger Beverages is founded by Mr. Gautom Menon with a vision to create a winning portfolio of beverage brands that are India-produced but resonating International stature and recognition.  All products are manufactured at the family controlled distillery in the picturesque state of Kerala, India.

 

RRP US$25.